Google Ads
Guardified pauses and resumes the campaigns, ad groups and ads of a Google Ads customer accountGoogle Ads customerA Google Ads account, shown with its ten-digit ID such as 123-456-7890, whose campaigns Guardified lists and controls. Read more → . You connect with a Google user, then choose which of that user’s Google Ads accounts Guardified works in.
On this page
Section titled “On this page”- Before you start
- Connect Google Ads
- Choose the customer account
- Pick campaigns, ad groups and ads
- What pause and resume do
- Reconnect or disconnect
- See also
Before you start
Section titled “Before you start”Sign in with a Google user that has access to the Google Ads account you advertise from. Permissions and data explains the permission Guardified asks for.
Connect Google Ads
Section titled “Connect Google Ads”- Open Settings and select the Google Ads tab.
- Click Connect via OAuth. Google shows its account chooser and then asks for your consent, every time you connect.
- Choose the Google user and approve.
- Back in Settings, open the Google Ads tab: the card shows Connected and Connected account: followed by the account Guardified works in.
If the Google user you chose has no Google Ads account, Settings shows OAuth succeeded, but no accessible Google Ads customer account was found for this user. Connect again with a user that has one.
Choose the customer account
Section titled “Choose the customer account”The card lists the Google Ads accounts the signed-in Google user can access. Each entry reads as name • currency • Manager or Customer • the customer ID in the form 123-456-7890. A manager accountManager accountA Google Ads account that manages other Google Ads accounts, labelled "Manager" in Guardified's account list. Read more → is one that manages other accounts; a customer account is where campaigns run.
After connecting, Guardified makes the first account in the list active. To work in another one:
- Choose it under Active Google Ads customer.
- Click Use selected account. The message Google Ads account switched to … confirms it.
Refresh accounts loads the list from Google again and confirms with Google account list refreshed (…).
Targets you already added keep the customer account they were picked from. Switching only changes which account the target picker lists.
Pick campaigns, ad groups and ads
Section titled “Pick campaigns, ad groups and ads”- In a guard, under Ad targets, click Add Google target.
- The Select Google targets window lists the campaigns of the active customer account. Open a campaign to see its ad groupsAd groupThe level between a campaign and its ads on Google Ads and TikTok Ads. Read more → , and an ad group to see its ads.
- Narrow the list with the two filters and the search, then tick what Guardified should pause. Select all ticks everything listed.
- Click Add targets.
The filters:
| Filter | Options |
|---|---|
| Campaign type | All types, Search, Display, Shopping, Hotel, Video, Multi Channel, Local, Smart, Performance Max, Local Services, Travel, Demand Gen |
| Status | Enabled + Paused (the default, which hides removed items), Enabled, Paused, Removed |
The search, Search campaigns, ad sets, ads…, matches names and IDs. Each item shows its campaign type and a coloured dot for its status: enabled, paused or removed.
What pause and resume do
Section titled “What pause and resume do”| Guardified action | Status set in Google Ads |
|---|---|
| Pause | Paused |
| Resume | Enabled |
Guardified changes only the status. Budgets, bids, keywords, assets and schedules stay as they are.
A resume sets every target of the guard to Enabled, including targets that were already paused before Guardified paused them. To keep one of them off, remove it from the guard’s targets.
Reconnect or disconnect
Section titled “Reconnect or disconnect”- Reconnect signs in to Google again. Use it when pauses and resumes on Google Ads show as Failed in Logs with an authorization error, or to connect as a different Google user. After reconnecting, check Active Google Ads customer: the first account in the list is active again.
- Disconnect removes the connection from Guardified. Google Ads targets stay on your guards but can’t be paused or resumed until you connect again.
See also
Section titled “See also”