TikTok Ads
Guardified pauses and resumes the campaigns, ad groups and ads of a TikTok advertiser accountAdvertiserA TikTok Ads account that the connected TikTok user may manage; Guardified works with one active advertiser per store at a time. Read more → . You connect through TikTok For Business, then choose which of your advertisers Guardified works in.
On this page
Section titled “On this page”- Before you start
- Connect TikTok Ads
- Choose the advertiser
- Pick campaigns, ad groups and ads
- What pause and resume do
- Reconnect or disconnect
- See also
Before you start
Section titled “Before you start”Sign in with the TikTok For Business user that has access to the advertiser account you advertise from. Permissions and data explains the permissions Guardified asks for.
Connect TikTok Ads
Section titled “Connect TikTok Ads”- Open Settings and select the TikTok Ads tab.
- Click Connect via OAuth. TikTok’s authorization page opens.
- Sign in and approve the permissions.
- Back in Settings, open the TikTok Ads tab: the card shows Connected and Connected advertiser: followed by the advertiser Guardified works in.
Choose the advertiser
Section titled “Choose the advertiser”The card lists the advertisers you authorized, each as name • advertiser ID. After connecting, Guardified makes the first one active. To work in another one:
- Choose it under Active TikTok advertiser.
- Click Use selected advertiser. The message TikTok advertiser switched to … confirms it.
To load the list of advertisers again, for example after you were given access to another one, click Reconnect.
Targets you already added keep the advertiser they were picked from. Switching only changes which advertiser the target picker lists.
Pick campaigns, ad groups and ads
Section titled “Pick campaigns, ad groups and ads”- In a guard, under Ad targets, click Add TikTok target.
- The Select TikTok targets window lists the campaigns of the active advertiser. Open a campaign to see its ad groupsAd groupThe level between a campaign and its ads on Google Ads and TikTok Ads. Read more → , and an ad group to see its ads.
- Tick what Guardified should pause, or use Search campaigns, ad sets, ads… to find it by name. Select all ticks everything listed.
- Click Add targets.
What pause and resume do
Section titled “What pause and resume do”TikTok switches campaigns, ad groups and ads on and off with their operation status.
| Guardified action | Status set in TikTok |
|---|---|
| Pause | Disable (off) |
| Resume | Enable (on) |
Guardified changes only that status. Budgets, bids, targeting and creatives stay as they are.
A resume switches every target of the guard on, including targets that were already off before Guardified paused them. To keep one of them off, remove it from the guard’s targets.
Reconnect or disconnect
Section titled “Reconnect or disconnect”- Reconnect signs in to TikTok again and loads your advertisers again. Use it when pauses and resumes on TikTok show as Failed in Logs with an authorization error, or to connect a different TikTok For Business user. After reconnecting, check Active TikTok advertiser: the first advertiser in the list is active again.
- Disconnect removes the connection from Guardified. TikTok targets stay on your guards but can’t be paused or resumed until you connect again.
See also
Section titled “See also”