Ad targets
An ad targetAd targetA campaign, ad set, ad group or single ad on Meta Ads, Google Ads or TikTok Ads that a guard pauses and turns back on. Read more → is one object on an ad platform that a guard controls: a whole campaign, one ad setAd setThe level between a campaign and its ads on Meta Ads. Read more → or ad groupAd groupThe level between a campaign and its ads on Google Ads and TikTok Ads. Read more → , or a single ad. A guard can hold any number of targets, on one platform or on several.
On this page
Section titled “On this page”- Levels per platform
- Picking targets
- Google Ads filters
- Which account the targets come from
- What pausing and resuming do
- Choosing the right level
- See also
Levels per platform
Section titled “Levels per platform”| Platform | Levels you can pick |
|---|---|
| Meta Ads | Campaign › Ad Set › Ad |
| Google Ads | Campaign › Ad Group › Ad |
| TikTok Ads | Campaign › Ad Group › Ad |
Picking targets
Section titled “Picking targets”In the Create Guard form, the Ad targets card has Add Meta target, Add Google target and Add TikTok target. On an existing guard, click Edit and then + Add targets. Only connected platforms can be picked; see Ad platforms.
The target picker (Select Meta targets, Select Google targets, Select TikTok targets) shows the account’s campaigns as a tree:
- Expand a campaign to see its ad sets or ad groups, and expand those to see their ads.
- Tick any item at any level. Select all (N) ticks everything shown.
- Search campaigns, ad sets, ads… finds items by name and expands the tree to the matches.
- Click Add N targets to add the ticked items to the guard.
On an existing guard, + Add targets opens Pick Meta Ads targets (or Pick Google Ads targets, Pick TikTok Ads targets), with a platform selector when more than one platform is connected. It works the same way, with Type to search across campaigns, ad sets, ads… and Select all visible (N).
Each target then shows its platform, its level and its name. Remove takes it off the guard.
Google Ads filters
Section titled “Google Ads filters”For Google Ads the picker has two more filters:
- Type: All types, or one campaign type such as Search, Shopping, Performance Max, Display, Video or Demand Gen.
- Status: Enabled + Paused (the default), Enabled, Paused or Removed.
When guards have Google Ads targets, the Guards page also offers a Google campaign type filter.
Which account the targets come from
Section titled “Which account the targets come from”Each platform has one connection per store, and the picker lists the campaigns of the account that is active for that platform in Settings: the Meta ad accountAd accountThe Meta Ads account whose campaigns, ad sets and ads Guardified lists and controls; one is active per store at a time. Read more → , the Google Ads customerGoogle Ads customerA Google Ads account, shown with its ten-digit ID such as 123-456-7890, whose campaigns Guardified lists and controls. Read more → or the TikTok advertiserAdvertiserA TikTok Ads account that the connected TikTok user may manage; Guardified works with one active advertiser per store at a time. Read more → . To pick targets from another account, switch the active account in Settings first. See Ad platforms.
What pausing and resuming do
Section titled “What pausing and resuming do”Guardified changes the status of each target on its platform:
| Platform | Pause sets | Resume sets |
|---|---|---|
| Meta Ads | Paused | Active |
| Google Ads | Paused | Enabled |
| TikTok Ads | Disable (off) | Enable (on) |
Resuming turns on every target of the guard, whatever its status was before the pause. To keep a campaign or ad off, remove it from the guard’s targets.
Each target’s result, sent or failed, appears under Logs › Platform Actions. See Logs.
Choosing the right level
Section titled “Choosing the right level”- Campaign: pausing it stops everything in it. Good when a campaign advertises only the guarded product.
- Ad set / ad group: stops one audience or product group and leaves the rest of the campaign running.
- Ad: the narrowest choice, for a campaign that promotes several products with one ad each.
See also
Section titled “See also”- Create a guard: add targets to new guards.
- Thresholds and auto-resume: when targets are paused and resumed.
- Meta Ads, Google Ads, TikTok Ads: connecting each platform.
- Bulk import: add targets by their IDs from a spreadsheet.