Meta Ads
One Meta connection covers Facebook and Instagram. Guardified works on the campaigns, ad sets and ads of a Meta ad accountAd accountThe Meta Ads account whose campaigns, ad sets and ads Guardified lists and controls; one is active per store at a time. Read more → , so an ad that runs on Instagram placements is paused and resumed like any other Meta ad.
On this page
Section titled “On this page”- Before you start
- Connect Meta Ads
- Choose the ad account
- Pick campaigns, ad sets and ads
- What pause and resume do
- Reconnect or disconnect
- See also
Before you start
Section titled “Before you start”Sign in with the Facebook user that has access to the ad account you advertise from, either directly or through a Meta Business portfolio. Guardified asks Meta for three permissions; Permissions and data explains what each one is for.
Connect Meta Ads
Section titled “Connect Meta Ads”- Open Settings and select the Meta Ads tab. The card is called Meta Ads (Facebook + Instagram).
- Click Connect via OAuth. Facebook’s login dialog opens.
- Sign in and approve the permissions.
- Back in Settings, open the Meta Ads tab: the card shows Connected and Connected ad account: followed by the account Guardified works in.
Choose the ad account
Section titled “Choose the ad account”The card lists every ad account the signed-in Facebook user can reach. Each entry reads as name • business • currency • status • account ID. The status is Meta’s: Active, Disabled, Unsettled, Pending review, Pending settlement, In grace period, Pending closure or Closed.
After connecting, Guardified makes the first ad account in the list active. To work in another one:
- Choose it under Active Meta ad account.
- Click Use selected account. The message Meta account switched to … confirms it.
Refresh accounts loads the list from Meta again, for example after you were given access to another ad account. The active account stays as it is if it is still in the list.
Targets you already added keep the ad account they were picked from. Switching only changes which account the target picker lists.
Instagram placements are part of your Meta campaigns, so there is nothing separate to connect or pick. A Meta target covers the ad wherever Meta delivers it, on Facebook and on Instagram.
For reference, the card shows the Instagram accounts linked to the active ad account: Connected Instagram business accounts: with their usernames, or No Instagram business account found for the selected ad account.
Pick campaigns, ad sets and ads
Section titled “Pick campaigns, ad sets and ads”- In a guard, under Ad targets, click Add Meta target.
- The Select Meta targets window lists the campaigns of the active ad account. Open a campaign to see its ad setsAd setThe level between a campaign and its ads on Meta Ads. Read more → , and an ad set to see its ads.
- Tick what Guardified should pause, or use Search campaigns, ad sets, ads… to find it by name. Select all ticks everything listed.
- Click Add targets.
Pick the level that matches what you want to stop. A campaign stops everything in it; a single ad leaves the rest of its ad set running.
What pause and resume do
Section titled “What pause and resume do”| Guardified action | Status set in Meta |
|---|---|
| Pause | Paused |
| Resume | Active |
Guardified changes only the status. Budgets, schedules, audiences and creatives stay as they are.
A resume sets every target of the guard to Active, including targets that were already paused before Guardified paused them. To keep one of them off, remove it from the guard’s targets.
Reconnect or disconnect
Section titled “Reconnect or disconnect”- Reconnect signs in to Meta again. Use it when pauses and resumes on Meta show as Failed in Logs with an authorization error, or to connect as a different Facebook user. After reconnecting, check Active Meta ad account: the first ad account in the list is active again.
- Disconnect removes the connection from Guardified. Meta targets stay on your guards but can’t be paused or resumed until you connect again.
See also
Section titled “See also”