Active guard
Also known as: Active, Inactive, Deactivated guard
A guard that reacts to stock changes; a deactivated (inactive) guard keeps its settings but ignores stock changes until you activate it again.
Glossary
The words Guardified and these docs use, defined once. Terms underlined elsewhere in the docs show their definition when you hover over them, and link back to this page.
Ad account
Also known as: Meta ad account
The Meta Ads account whose campaigns, ad sets and ads Guardified lists and controls; one is active per store at a time.
Ad group
Also known as: Ad groups, Ad Group
The level between a campaign and its ads on Google Ads and TikTok Ads.
Ad set
Also known as: Ad sets, Ad Set
The level between a campaign and its ads on Meta Ads.
Ad target
Also known as: Target, Targets, Ad targets
A campaign, ad set, ad group or single ad on Meta Ads, Google Ads or TikTok Ads that a guard pauses and turns back on.
Advertiser
Also known as: TikTok advertiser
A TikTok Ads account that the connected TikTok user may manage; Guardified works with one active advertiser per store at a time.
Auto-resume
Also known as: Auto-resume above threshold
A guard setting that turns its ad targets back on once the available stock is above the pause threshold again; with it off, the targets stay paused until you resume them.
Available stock
Also known as: Available
The quantity Shopify shows as available for a variant at one location, which is the number a guard compares with its pause threshold.
Connection
Also known as: Integration, Ad platform connection
The link between your store and one ad platform, made by signing in to the platform from Guardified’s Settings; each store has one connection per platform.
Google Ads customer
Also known as: Customer account, Google Ads account
A Google Ads account, shown with its ten-digit ID such as 123-456-7890, whose campaigns Guardified lists and controls.
Guard
Also known as: Guards
A rule for one product variant at one location that pauses its ad targets when the available stock there falls to the pause threshold, and can turn them back on when stock returns.
Location
Also known as: Locations
A Shopify location (a warehouse, store or other place that holds stock); each guard watches the stock of exactly one location.
Manager account
Also known as: MCC, Manager
A Google Ads account that manages other Google Ads accounts, labelled “Manager” in Guardified’s account list.
Manual pause
Also known as: Manual resume, Manual pause/resume, Manual Pause, Manual Resume
A pause or resume you start yourself from the Guards page, which runs like an automatic one and is marked “manual” in its notification email.
Monitoring
Also known as: Idle
The state of a guard with no pause or resume on its way, waiting for the next stock change at its location.
Pause Pending
Also known as: Pause pending
The state of a guard whose pause is queued and on its way to the ad platforms.
Pause threshold
Also known as: Threshold
The stock level at or below which a guard pauses its ad targets, compared with the available stock at the guard’s location.
Paused
The state of a guard after its ad targets were paused, until they are resumed automatically or by hand.
Provider diagnostics
Also known as: Provider request id, Provider error code
The details an ad platform returned for one pause or resume, such as its status code, error code and request ID, shown in Logs with tokens and secrets removed.
Resume Pending
Also known as: Resume pending
The state of a guard whose resume is queued and on its way to the ad platforms.
Saved emails
Also known as: Saved addresses, Saved email
The email addresses Guardified remembers for reuse, offered when you create a guard and managed under Settings, Emails.